Nestle feihe international british consumer goods firm reckitt benckiser.
Chinese baby formula market.
And europe accounting for 40 percent of the market.
New regulations are forcing integration and life is becoming harder for smaller companies.
Marketing to china it s also an agency.
Chinese consumers have more confidence in foreign brands and are willing to spend more to give their babies a quality product.
Danone s nutricia from france.
By 2018 the number of brands is expected to fall to around 500.
And the netherland s royal frieslandcampina s friso.
China is a major contributor to the infant formula market at the global level and is supported by increased population in china after the withdrawal of the one child policy by the government of.
China s infant formula market has increased at a significant cagr during the years 2013 2018 and projections are made that the market will rise signifantly in the next four years 2019 2023.
Baby formula market in china according to euromonitor international the top five infant formula firms in china are all based in the u s.
The chinese formula market is currently the busiest in the world with over 2000 brands competing.
However that s all set to change.